Pennies, Pooches, Potatoes and Pitchmen: Bring Your Brand to Life Through Experiential Marketing
INNOVA Marketing

At INNOVA Marketing, we’ve been creating live brand experiences for over 25 years. Learn how our clients—from OfficeMax and Hill’s Pet Nutrition to Mentos and US Youth Soccer—use experiential tactics to break through, deliver a memorable message and drive consumers into stores!

• Get answers to your burning questions about experiential marketing!
• Discover the best ways for your brand to meet consumers face-to-face!
• Find out what you need to know to integrate an experiential component into your marketing plan!

Meet INNOVA Marketing. We've met before.

Anywhere a consumer has experienced a brand, tasted a product, nodded their head in acknowledgement—"yes, this is relevant in my life"—INNOVA Marketing was there. INNOVA has refined 25 years of experiential trial & awareness marketing to deliver memorable and effective in-person, face-to-face brand experiences at any venue… on the street, at events, and at retail. From improv comedians to singing chefs to larger-than-life mom characters, INNOVA brings a brand to life and makes the experience impactful and relevant. What do we mean by 'brand experiences?' If you want to reach consumers in-person, deliver samples or messaging, create awareness and buzz—and ultimately drive sales—INNOVA is the voice for your brand. INNOVA’s success is driven by:

• Originality in promotional strategies and budget efficiencies
• Imagination delivering buzz for your brand
• Partnership with both brands and agencies
• Readable, impactful results!

Brad Pappas
Founder & CEO—INNOVA Marketing

Have you marveled at a massive penny tray full of over 2 million pennies? Danced with a team of super-fresh Mentos fans before a concert? Been scolded by the Mom Patrol for not eating your Oatmeal Raisin Crisp every morning? For over 25 years, Brad has guided INNOVA Marketing, helping Fortune 500 brands create millions of highly-memorable theatrical experiences at events, inside and outside of stores and on streets across the country.
 
Other INNOVA Attendees:
Karen Walne—Vice President
Erin Schoenecker—Senior Account Manager
Ben Miller—Senior Manager, Marketing Services
Jason Daum—Manager, Marketing Services

Meeting Specifics

Date and Time

Tuesday, January 13, 2009
7:30 to 8 a.m. - Networking, Registration, Continental Breakfast

8 to 8:45 a.m. - Program

8:45 to 9 a.m. - Q & A

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Cost
Member $25
Guest $50
Student $15

Cancellations must be received 48 hours prior to the event to qualify for a refund. No shows will be billed. The cost increases by $10 after noon on Jan. 12.

Registration

https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105