2008 Analytics Report

The survey went out, results have been compiled, and the white paper has been produced. Evantage Consulting, in partnership with the Minnesota Chapter of the American Marketing Association and MIMA, is pleased to announce that the 2008 Analytics Report of the Twin Cities is now available. We had a record response this year, so thanks to everyone who participated. Since the last survey in 2006, a lot of progress has been made, but there is still a long way to go. Some of the key learnings:

 Most marketers are investing more in analytics and resources, but the shift to data-driven marketing is still not a reality in most organizations

• Marketing dollars are beginning to shift toward more measurable media
• There is a group of top performers who have taken data-driven marketing to heart. Does your organization fit our profile?
• Key issues facing the industry in 2009 and beyond
• Managers need to embrace the shift to data-driven accountability, or risk being marginalized.

For the full (free) report, please visit http://www.evantageconsulting.com/whitepaper_2008_marketing_analytics_survey.html